Chat Gets Pushy
"There isn't a shopper alive who hasn't been cornered by a salesperson in a boutique who asks, "Can I help you find something?" Now, a small Web-hosting company has translated that somewhat irksome practice to the Web. . . Rackspace Managed Hosting, of San Antonio, Tex., has embedded a proactive live chat into its Web site. The scenario works like this: After roaming the Web site for about 30 seconds, a user is greeted with a live, pop-up chat window that includes a thumbnail picture of a salesperson and a header announcing a "Live Conversation with Jay." "Hello," Jay might type next. "Can I help you with some managed hosting solutions today?"
Comment: A form of this type of web interaction will become commonplace in the legal profession in the coming years.