Even though the parties signed a confidential agreement, Facebook attempted a novel disclosure process which was soundly rejected by the Court. The Court stated:
"Second, Plaintiffs state that, rather than producing documents directly, Facebook instead has uploaded certain documents to a website, Watchdox.com, that allows Facebook to restrict Plaintiffs' ability to review the documents in certain ways. For one, it requires Plaintiffs to review these documents on a computer that is connected to the internet. In addition, "to prevent copies [of these sensitive, confidential documents] from being inadvertently disclosed to third parties" (Opp'n at 1), documents uploaded on Watchdox.com cannot be printed by Plaintiffs. Other restrictions and options, which previously were being used but now are not, include setting document expiration dates, tracking which documents have been reviewed and by whom, and rendering documents non-searchable or non-annotatable.
The Court rejected this method of production as unduly burdensome and stated:
Facebook's methods of production, at least with respect to the documents mentioned in Plaintiffs' motion, are either unduly burdensome, not contemplated by the stipulated protective order entered in this case, or both. For example, Facebook's use of Watchdox.com is unduly burdensome upon Plaintiffs. Even though Facebook says it has addressed each of Plaintiffs' concerns as it is notified of them (e.g., upon being notified, it gave new reviewers access to the secure website, corrected the orientation of sideways or upside-down documents, disabled the tracking feature, etc.), each of these steps make the discovery process less efficient without providing any real benefit. Facebook's claim that Watchdox.com is needed because the documents uploaded to it are extremely sensitive and confidential is belied by the fact that a two-tiered protective order — which Facebook agreed to be bound by — exists in this case. Indeed, if the documents are as sensitive and confidential as Facebook asserts, they can produce them as "Highly Confidential — Attorney's Eyes Only." Facebook's fear of inadvertent disclosure — the stated reason in support of its "no printing" restriction — is purely speculative. (emphasis supplied)."
In re Facebook PPC Adver. Litig., 2011 U.S. Dist. LEXIS 39830, 9-10 (N.D. Cal. Apr. 6, 2011)